5 tips for writing killer fashion & retail product descriptions

5 tips for writing killer fashion & retail product descriptions

Have you ever been on a shoe or clothing website and noticed truly outstanding product descriptions? It doesn't happen very often, does it? That's because amidst all of the marketing and design tasks retail owners must perform, great copywriting often gets overlooked.  But, alas, we quickly forget that the most important aspect of online retail is selling the product.